What’s the big deal about Moleskine?

We recently started carrying Moleskine journals in our store, and we’ve been hearing this question a fair amount (more from employees than customers, who come in specifically looking for Moleskine).  Generally it’s the price point that raises the question.  Is it really worth paying more for Moleskine?  They have a stark presentation, yet they cost more.  Are they worth it?  You do get higher quality materials and design in a Moleskine, but ultimately it comes down to brand recognition.  The people who ask this question do so because they aren’t familiar with the grand history of the Moleskine journal, and explaining that Hemingway and Picasso used these journals doesn’t seem to sway their opinion.  I often resort to an explanation of why I bought one: not because I’m a fashionable guy, but because of my current writing project.  The narrator of my novel Grandpa Art is writing his story in a journal.  In order to get the proper tone, I am doing likewise, writing the first draft longhand in a journal.  My narrator is a nostalgia-prone nomad, so a Moleskine journal is a perfect fit!  There are many more reasons to purchase a Moleskine journal, of course, but that’s mine.  What’s yours?

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One Response to “What’s the big deal about Moleskine?”

  1. tanaudel Says:

    I’ve been trying to work this out – whether it’s just an idea – and it’s either more than just an idea or it’s a very strong idea. A friend asked whether moleskines fetishised the act of writing and I said, “Possibly, and is there something wrong with that?”. But I use it for sketching, not writing, and because I like the size and weight and the round corners and the colour and thickness of the pages, the elastic and the feel. And beyond that, I do like the idea of it, the acknowledgement that somehow a book may be more than the sum of its parts, and that by using it you are conscious of being part of a larger community.

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